Consumer app
DressForThis
A wardrobe and styling app that helps people decide what to wear from the clothes they already own, using AI that learns from real outcomes rather than guesswork.
Visit DressForThisAdvisory and investment
IHRH is the advisory and investment company of Ian Hepworth. I work with boards, investors and leadership teams on the technology, data and AI decisions that shape what a business is worth, and I build and back ventures of my own.
Advisory
Most of the work comes to me at a moment that matters: a raise, an acquisition, a sale, a stalled programme or a board that needs a straight answer. I take ownership of the problem and leave behind something the business can run.
Product, engineering and architecture leadership on a part-time or interim basis, with clear ownership of delivery, technical standards and partner governance.
Independent technology judgement at board level, translating architecture, data and AI choices into commercial priorities that directors and investors can act on.
Evidence-based assessment of technology, product, security and IP for buyers and investors, and readiness work for businesses preparing for a sale or a raise.
Turning fragmented data into products that support decisions, and deciding where AI earns its place, with proof points that matter commercially before any large programme.
Approach
I begin with the code, the data, the contracts and the people, not the slide deck. A sound decision rests on what the business can actually show.
I favour small, measurable steps that show value early over large transformation programmes that ask for faith. If it cannot be measured, it is not yet a plan.
Every risk, decision and deliverable has a named owner and a date. Governance should help a team move faster with less risk, not slow it down.
Ventures
IHRH funds and holds my own ventures. Building them keeps my advice honest: the same questions I ask of other businesses about product, cost, risk and value, I have to answer for myself.
Consumer app
A wardrobe and styling app that helps people decide what to wear from the clothes they already own, using AI that learns from real outcomes rather than guesswork.
Visit DressForThisMarketplace, pre-launch
A UK marketplace for premium chauffeur journeys, giving operators a way to fill empty return legs at prices they control, with very little admin.
Visit LuxeLegsAbout
I have spent more than thirty years in technology, fifteen of them in C-level roles across SaaS, financial services, maritime and manufacturing. I have founded and scaled a venture-backed software business, led technology through a buy and build programme of more than a dozen acquisitions, and sat on both sides of the due diligence table.
Today I work as a fractional CTO and strategic technology adviser, alongside building my own ventures through IHRH. My edge is simple: I can read the code and I can read the board pack, and I will tell you plainly what one means for the other.
Contact
A short note with the context is enough. I reply personally, and conversations are confidential.
ian.hepworth@ihrhinvestments.co.uk